• The Pricing Strategy That Sells Homes Fast (and for the Highest Value),Dar Mardan

    The Pricing Strategy That Sells Homes Fast (and for the Highest Value)

    A homeowner called me after three weeks on the market and said, “Dar, we’re doing everything right… so why isn’t anyone coming?” The house showed well. The photos were solid. The listing was live.But the showings slowed down fast—and the silence started to feel personal. Here’s what I told them:When

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  • Selling Your Home Isn’t One Step—It’s Three,Dar Mardan

    Selling Your Home Isn’t One Step—It’s Three

    The strategy to get top dollar and keep the deal from falling out of escrow A couple months ago, a homeowner called me and said, “Dar, we finally got an offer. We’re done, right?” They sounded relieved. And I get it—getting an offer feels like the finish line. But a week later, they called again… an

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  • 9 Silent Deal-Killers That Make Buyers Walk Away Instantly ,Dar Mardan

    9 Silent Deal-Killers That Make Buyers Walk Away Instantly 

    (Watch the full breakdown in the video above) It was a Saturday in Orange County, the kind of day when the sun makes everything look a little more optimistic than it really is. We had two showings back-to-back for a home that should have been an easy sale. Great neighborhood. Solid layout. Nice lot.

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